8 Types of Videos You Need to Grow Your Business

Friend, did you know that 85% of internet users in the U.S. consume video content at least once a month? Video is becoming ever more important to add to your video marketing strategy especially if you are a brand.

Brands can no longer get by without adding video to their arsenal of marketing tools. In fact, without video, staying ahead of the competition can be almost impossible.

You may be asking yourself, what types of videos should I do? There are many different avenues that you can go down, and each will be specific to you and your company.

Don’t worry I’m giving you all the insider info on different types of videos you should be creating in the coming years.

Types of Marketing Videos

Let’s look at eight different video types, how you can use them, and why they are incredibly useful!

1. Product Reviews

No matter what type of product you sell, product reviews should be a central part of your video marketing efforts. There simply isn’t a better way to introduce your audience to what you have to offer than by talking to them through a video and showing your products or services in action.

The most common product review you have likely seen before is about some sort of physical product, where the company or influencer talks about a product, what it does, and how to use it. This method doesn’t just work well for physical goods, but don’t be afraid to get creative and use reviews for you digital products or services!

2. How-To Videos

Another popular type of videos for business is how-to. Since potential customers will learn about your brand at various stages of the buyer’s journey, you need to be prepared to guide them and the how-to video is a great way.

Even if someone isn’t aware of the problem they have or aren’t aware there is a solution, you can share with them why your service or product is the best way to go.

In how-to videos, you can simply talk about common obstacles or issues your audience faces and offer easy or practical solutions to them.

3. Journey Videos

Journey or explainer videos are quite similar to how-to videos, but they have a stronger emphasis on your products and how they help solve specific problems.

These types of videos map out the customer’s entire journey from the moment they come in contact with you to when they start using your offering.

These types of videos help your audience envision what it would look like if they were going to work with you or buy your product and can make it seem much more appealing because they see themselves throughout the process.

4. Animations

Animations are a perfect way to break down complex and complicated topics and explain them to your audience in a way that is easier to comprehend. Remember those videos you learned in school that were animated?

Yep, this is pretty much that idea.

5. Branding Videos

Branding is integral part of any business and should always be considered when creating any content. It is important to show either you ( if you are the face of the company) or the real people that work for you company.

This also includes sharing your values, passions, so people will trust you and want to help you succeed. A company that is doing an excellent job at this is Goop!

Related: 5 Tips for Branding Your Videos

6. Personalized Videos

Creating personalized videos can be an effective approach if you are trying to close a client. Sharing insights and advice can be a very powerful tool because it shows your expert knowledge and that you care about the potential client.

7. Webinars

Another great way to use video is to host a Webinar. By hosting webinars, you can increase the value of your content and solve specific problems your audience may have. These tend to be much longer than most videos online, so that you are able to talk in depth about the subject.

8. Testimonials

Testimonials have been the driving force of sales online for as long as the internet has existed. People want to know that others have had good experiences before committing, so you must find a way to showcase the stories of your best customers if you want your conversion rate to be as good as it can be.

To get video testimonials, you will need to ask your customers to film one. And even though this can seem like a big request, you’d be surprised how many people will be happy to share their experience if they are happy with what you’ve provided.

So, now what?

When scrolling through this list, you may feel a bit overwhelmed.

• Webinars

• Demos

• How-To’s

It can be easy to have a mini-freak out on thinking how am I going to add in all of these different types of marketing videos to my brand.

My advice - is to pick one or two to start with. This will allow you to get familiar with using video and make it less stressful!

In the comments, tell me if you have ever used video before and what kind!